Distributor and Retail Account Management That Improves Sell-Through
Growing revenue with existing distributor and retail partners requires disciplined account management.
SPark Sales Consulting can design and run practical programs that improve sell-through, strengthen relationships, and create repeatable results across the U.S. and Canada.
Joint Business Planning with Clear KPIs
We establish shared goals, calendars, and measurements with your partners. Plans include revenue targets, category roles, in-season activations, and post-mortem reviews. Our approach helps align incentives and reduce friction during line reviews or category resets.
Promotional Calendars, Training, and Merchandising
Sell-through improves when store teams know what to do and when. We coordinate promotional calendars, buyer communications, sales training, and merchandising guidelines. When appropriate, we engage in-store demos or digital support to ensure the story is clear at the shelf and online.
Forecasting, Replenishment, and Inventory Health
We combine your demand signals with distributor and retailer feedback to support accurate forecasting and replenishment. Our goal is to avoid stockouts while keeping inventory lean. We monitor fill rates, OTIF, returns, and program compliance to maintain account health.
Reporting You Can Act On
We provide concise reporting that clarifies performance, risks, and next steps. When new placements are needed, we connect with Manufacturer Sales Representation to open doors, and with Sales Channel Development (https://www.sparksalesinc.com/services/channel-development-network-building) to diversify exposure where it makes sense.
FAQs
Q: Can you work within our CRM or planning tools?
A: Yes. We adapt to your tools or provide a lightweight planning framework if needed.
Q: Do you manage national and regional accounts?
A: Yes. We manage both, tailoring plans to the volume, seasonality, and service expectations of each account.